If you've ever thought "we should be doing something digital" and wondered where to begin — this is for you. A practical, jargon-free guide to getting started with digital engagement for heritage sites, museums, National Parks and landscape organisations.

Why museums should embrace Augmented Reality (AR)

Augmented reality (AR) is a technology that overlays digital content, e.g. images, video, 2d and 3d animations, onto the physical environment when viewed through mobile devices. AR enhances real-world objects and environments by adding additional layers of information that can significantly improve the user’s engagement experience.

It all begins with some AR magic!