About Flo-culture

Flo-culture was founded on a simple belief — that heritage sites, museums, nature reserves and landscape organisations should be able to use the best digital technologies to connect people with their place, stories and nature, without needing a technology background or a large budget to do it.

We make that possible.

Who We Are


Flo-culture is led by Katherine Pearson and André Esteves, supported by a team of specialist freelancers including app developers, illustrators, AR designers and 3D animators.

Katherine brings over 25 years of senior leadership experience across the arts, heritage, tourism and education sectors. Her deep understanding of how cultural and heritage organisations work — their ambitions, their constraints and their audiences — is at the heart of everything Flo-culture does.

André Esteves is Flo-culture's Technical Director, bringing specialist expertise in app development, augmented reality, GPS and Bluetooth technologies.

Stewart Pearson, Operations Director, manages operations across the organisation and leads on client relationships in the USA.

Together, we bring the strategic, creative, technical and operational expertise to help our clients achieve their engagement and audience development ambitions.

How We Work

We work collaboratively, building trusted partnerships with our clients from the very start. We listen carefully, take time to understand your place, your stories and your audiences, and design solutions that are right for you.

Our values are simple: trust, collaboration and respect. We believe the best digital engagement happens when the whole team — yours and ours — is genuinely invested in the outcome.

Every project is delivered on time, on budget and with the support your team needs to make the most of it long after launch.

Who We Have Worked With

We have worked with organisations including the National Trust, King's Lynn and West Norfolk Council, Arts Council England, DCMS and National Park Authorities.

Want to know more about how we work?

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