Create standout experiences for all the family
A short video showcasing The Great North Museum’s AR digital tour app, Mythquest.
Bring exhibits and stories to life with an interactive digital tour
According to uSwitch, the UK population is projected to reach 68.3 million by 2025, with 95% of people expected to be smartphone users.
AR Digital Tours exploit mobile technologies to deliver interactive augmented reality-enhanced experiences that visitors desire and will remember long after their visit.
Experience augmented reality for yourself with our AR Tours demo app.
Improve business performance
Easy tour creation
Reuse existing content to create new and exciting treasure trails.
Transform family trails and activities into interactive experiences that everyone can enjoy.
Great value for money
Our AR app builder platform makes it easy and cost-effective for organisations to exploit advanced mobile technologies to innovate their offers and attract, engage and entertain visitors.
Increased visibility
Families will be keen to share photos of their AR rewards on social media, attracting attention to your exciting new offer and drawing more new and returning visitors.
Research conducted at The Forbidden Corner revealed that social media posts featuring their AR digital tour app, the Forbidden Corner Quest, received 40% more likes and shares compared to others.
Increased revenues
Visitors using The Forbidden Corner's AR Tour app spent 12% more in the shop and café compared to non-users. This came from in-app messages promoting special offers.
Increase exploration, discovery and learning
Families engage in a mission or quest designed by you, where they follow clues to discover, unlock, and gather 'hidden' AR rewards.
You increase exploration by placing AR rewards at locations and stories you want families to discover.
AR rewards can include creatures, characters, or objects that you choose, which frequently correspond to the location, exhibit, or narrative you aim to highlight.
Learn about how to customise your AR digital tours with additional elements and features.
Photo: Dragon AR reward, from The Forbidden Corner AR digital tour app - Forbidden Corner Quest
Create customised Augmented Reality Digital Tours
No problem - Fast, easy and rewarding
Photo: Spider crab AR reward, Mythquest app by The Great North Museum: Hancock, Newcastle
Easy to create and update
Simple, easy to use online workspace makes it fast and easy to create and update your AR tours and treasure trails. Turn existing or new tours into amazing interactive experiences.
Revenue generating
Make more money than you spend. Visitors using The Forbidden Corner’s AR Tour app spent 12% more in the shop and café than non-app users.
Great value for money
Save thousands of pounds with subscription plans designed to easily match your needs. Choose between monthly or annual payments for greater payment flexibility..
FAQs
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Augmented reality (AR) is an interactive experience that seamlessly blends digital content—such as 2D and 3D objects, text, animations, and videos—with the real world in real time. AR allows users to attach virtual digital content to physical objects or locations, enhancing their perception and interaction with their surroundings.
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An AR (augmented reality) digital tour is the generic name we give to any tour, trail, scavenger hunt or treasure trail made using our innovative app builder platform.
Every AR digital tour we create is assigned a unique name, app icon and design theme.
AR digital tours are designed to inspire visitors to explore and learn more about your exhibits, sites and stories.
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AR rewards consist of digital images, both static and animated, that appear to exist within the real world when viewed through a smartphone camera. Typically, they are designed to correspond with the tour quest, challenge, location, or exhibit to which they are associated, taking the form of items like a cat, dragon, helmet, or gem.
Visitors can rotate and move these AR rewards on their phone screens, allowing them to create fun scenes that are ideal to photograph and share.
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No. After downloading from the app store, AR digital tours can be accessed at your location without the need for Wi-Fi and will not consume mobile data.
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It typically takes between 3 to 7 weeks to create and publish your AR digital tour app on the App Store and Google Play. The actual duration depends on your internal processes and the variety and complexity of the AR rewards you wish to include in your tour.
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This is a half-day on-site or online workshop with your team which covers:
• Deciding on the challenge or quest you want to set
• Selecting the sites/objects/stories you want to showcase in your tour or quest
• Drafting clues and picking artefacts and AR rewards
Alternatively, teams may opt to carry out this work on their own using the templates we will provide.
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You have the option to let us create the design elements required, or to use your own design team. It can be cost-effective and help with brand identity to repurpose your existing assets.
Regarding AR rewards, we are equipped to either design new ones or adapt digital files you provide us with.
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Most visitors download AR digital tour apps at the first point of contact during their welcome experience. Staff suggestions and signage at this location effectively encourage app downloads.
If you're a ticketed site, we recommend that you promote your AR digital tour as part of the booking confirmation information.